How I decide what deserves $100
A $100 test across five angles over thirty days. The cheapest version of a clear answer I've found.
pabloio — since 2026
I'm Pablo. I build, filter, and occasionally ship ideas worth keeping. This is the personal side of the studio — essays on operating, a portfolio of what's made it through, and the things that inspired any of it.
Latest essays
All →A $100 test across five angles over thirty days. The cheapest version of a clear answer I've found.
The hard part isn't killing bad ideas. It's killing ideas you still like.
The system is permanent. The contestants are replaceable. Guilty until purchased.
Selected work
All →A podcast published as one of Pablo IO's outputs. ElevenLabs voice, Spotify distribution, weekly cadence.
A working video pipeline: script in, finished video out. ElevenLabs for voice, Remotion for composition.
Editable quote-card templates for socials, live as a tiny Cloudflare Pages app.
The list
One email. Ten book insights I actually finished. My top picks from two-hundred-plus, with the reasons — including what I discarded.
No spam. Unsubscribe anytime. I read every reply.